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In the digital and DIY age, it is easier than ever to plan trips online. While the internet has economically hurt many travel agencies, others have been smart to adapt to a rapidly changing market, especially by assimilating the introduction of online bookings. The popularity of online booking has been driven by the rising popularity of the biggest disruptors in the travel industry such as Airbnb and Booking.com. But they have been merely the main examples of a revolutionary change that was bound to happen in the industry. And with online bookings also online reviews has come to play a very important role for the consumer, who is looking to be reassured and safe when making an online decision on their own, which can come with certain risks. That is why, booking a holiday nowadays has become easier thanks in no small part to online reviews sites, such as Trustpilot orb BritainReviews, and the real insight that customers share with other users about airline companies, hotels, agencies and more.

Comparison websites and online reviews have long been used by industries such as travel, travel insurance and energy providers. Technology has opened up a new opportunity to enable consumers worldwide to stumble across enormous amounts of feedback on the quality of hotels, restaurants, hotel room, insurances such as this Cover For You reviews on a travel insurance agency, energy supplier’s services and many other companies. Usually, readers look to companies with high online ratings before deciding to book a room with them or a flight, hire a service or buy a product from them. It has turned out to be especially useful for travellers who are skeptical about booking a hotel or room without first reading what the experience of others has been, if the rooms were clean, if the service was kind with them and if they had any inconvenience that people love to know in advance and, of course, hotels and house or room rental services will not get into those details.

The Internet has so many advantages, but one of its main disadvantages is that there is so much information out there you can easily get lost in it if you don’t have something or someone acting as a content curator which selects the best options based on your preferences and the quality of the content and service of that which is on the other side of the screen. Online review sites act like a content curator, showing you what are the top-rated sites, which companies, agencies, etc., are shown to offer the best services so you can directly head to the best-rated businesses and save yourself a lot of time searching for the right company. So, basically, without these sites we would probably not be making the best choices for our holiday trips and our bookings, we would perhaps be spending way too much time looking for the right choice or relying on outdated services to find out where our next trip should be. Online reviews have truly revolutionized and helped shape the tourism sector, many companies, such as airlines, hotels and others, have adapted and changed because of them and share their recognition as badges of honour in their websites and premises.

Carol